Technological advancements have tremendously grown over the past decade. But communicating with email through unique ideas has always been there. It has been incorporated in different devices having its own mechanism. Usage of smart phones has made it easy for consumers to sync their email addresses which can be accessible anywhere at any time or place. This is the world of hi-tech.
Promoting the brand through Email sounds easy but it’s not that simple. Integrating it into the social media strategy planning is effective. A number of challenges occur such as bounced mails, un-subscriptions and sometimes ending up in the spam folders due to which users are unaware about the content sent to them.
There are ways through which one can deliver e-mail in a real manner by defining the actual purpose and object to the true potentials that are ready to read the material and interested in it. It’s an opportunity to face both the pros and cons and how to overcome such encounters.
Email id creations should be in connection with the ISPs (internet Service Providers) and a valid one not contradicting to the legal legislatives leading to breaking the consumer’s trust that can result into reporting or blocking.
Clear objective must be defined that what really needs to be talked about. Invest a certain amount to it so that it does not go into junk.
Download or research for professional templates before writing an e-mail. Search through different social platforms examples or samples of how the content can be developed.
Database collection is vital. Having a list of email-addresses of the target audience will help to convey the message quickly letting the return of investment high. Market should involve those customers that are frequent buyers or can be useful as referrals.
Don’t let your e-mail look like a typewriter or a scanned mail. Bring creativity to it by breaking it down to sub headings or Para with two toned colors like blue and black. It’s valuable. If it’s a consumer daily usage product use multi colors with graphical representations In charts or shapes.
Unique subject line is important. Choose words wisely which is eye catching. If the topic is not attractive, no one bothers to even look what’s written inside. Make sure that whatever mentioned is not against the rules that can harm anyone’s feelings.
Standard format, advisable Times New Roman or Arial at size 12 and headings 14 is encouraged. Begin with greetings like Dear or Respected Sir/Mam. Give a brief introduction about the company profile in three to four lines. Keep it up to the mark. In the upcoming paragraph define what and why is this mail written for. Objective should be clearly instructed. Highlight the key strengths of the product or brand. This should be not more than five to six lines preferably bullet points works well. The shorter the mail the more interest the reader develops. Educate them and use skills that how you distinguish from that of competitors.
Add images to make it better-looking. Images about your office, product or service make it fascinating. It should be user-friendly and must be opened in all electronic items namely laptops, desktops, cell phones and tablets.
Conclude the e-mail with a positive note by providing the link of your work and including the statement “Feel free to contact for further queries”. End up by saying thank you below it along with best regards. Communicator’s details should be mentioned right at the end including name, contact number, email address and address (if required) with a logo that is visible and prominent enough.
Avoid rushing to send an e-mail. Go through it at least twice before clicking on the send button. Re-sending creates a bad impression in the minds of the consumers. Skim again and delete irrelevant information which is of no use. Evaluate it over. Get it vet from reliable resources too so that if any correction required can be done immediately.
Once you have finalized it, add the participants either collectively in BCC or send it individually with names in the body along with greeting which is more sensible as the reader feels important because of his name taken i.e. Dear Mr. XYZ.
Also mention the email address on the webpage so that if someone forgets it and later on wants to contact can reach from it.
